Just as literature and art is in a sense a mirror of our culture, so too are our advertisements. They are all stories we tell ourselves and in turn shape our view of ourselves. Our guest this week is Nathanael T. Booth, who has a doctorate in American literature and whose area of emphasis is small towns in mid-20th century American literature. We explore how advertising and marketing helped shape small town America, it’s current effects on the American small town and marketing, advertising, and sales in American literature.
You can follow Nathanael T. Booth on his website http://nathanaeltbooth.com/.
Here are the books discussed during the podcast:
- Yokohama, California by Toshio Mori (https://www.amazon.com/Yokohama-California-Classics-American-Literature/dp/0295994746)
- Kings Row, by Henry Bellamann (https://www.amazon.com/Kings-Row-Henry-Bellamann/dp/0960992626)
- Calamity Town, by Ellery Queen (https://www.amazon.com/Calamity-Town-Ellery-Queen/dp/1453236767)
- Main Street Revisited, by Richard Francaviglia (https://www.amazon.com/Main-Street-Revisited-Building-Small-Town/dp/0877455430)
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In episode 3 of our podcast we talk with young adult fiction author K.B. Hoyle who is leaving her small press and has signed with an agent to promote her work as well as small press publisher Eric Beebe from Post Mortem Press. In this roundtable discussion we talk about the challenges of advertising and marketing in the book publishing industry that both authors and publishers face: how to stand out from the competition, how to reach a wider audience, and how to navigate the ever-changing world of advertising in the digital age.
You can check out K.B. Hoyle’s work and sign up for her newsletter at her website http://www.kbhoyle.com/.
And you can see the books from Post Mortem Press and keep up with their projects at http://www.postmortem-press.com/.
Listen on iTunes: Episode 3
Listen on Google Play: Episode 3
In episode 2 of our podcast we talk with marketing and advertising professional Daniel Klotz about his career, spanning from entering the industry in New York City with photography to working on social media to finally settling into his niche as a SEO expert. We delve into some of the nuts and bolts of SEO — what it is, how it helps your business, what you should expect from it, and how it has changed over the last few years.
You can see what Daniel does and contact him directly at his website, itsevident.com
Listen on iTunes: Episode 2
Listen on Google Play: Episode 2
In our very first podcast episode, we talk with author, speaker and songwriter Justin McRoberts about the creative process, how community shapes what a creator develops, the challenges of setting and achieving goals, and how an artist markets themselves. Our discussion was inspired by Justin’s new audiobook, “Your Creative Process (Q&A Audiobook… of sorts)”.
You can follow along with Justin’s speaking engagements and creative offerings at his website, justinmcroberts.com.
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